How to Get Started

Setting Up the "Privacy Policy" for your Online Store

*Scroll to the bottom of the page if you are familiar with privacy policies and would like instructions on how to add a privacy policy to your site.

Privacy Policy

If you are selling products online, your ecommerce site must include an easy to find and understand Privacy Policy.

What is a Privacy Policy?

A Privacy Policy explains how your company collects and handles the personal information of online customers.

This includes information about shoppers that you collect directly from your site through the checkout process or any opt-in forms and indirectly by monitoring customer behaviour with analytics such as click-through rates, time spent on page, interaction with different parts of your website etc.

What to include in your Privacy Policy

A Privacy Policy helps ensure compliance with local, federal, and international policy laws. While the information you include in your privacy policy should go in-depth, it’s important that it is communicated in a manner that is easy to understand. This way, your average site visitor can understand your policy and their rights.

The following is a list of information that is important to disclose in your privacy policy:

  1. The kind of information you collect either directly (through any forms, checkout etc. such as emails, phone numbers etc.) or indirectly (through analytics such as unique visitors, interactions with ads etc.).

  2. The kind of information that you may collect in the future

  3. How you are collecting customer information and data

  4. How you plan on using customer information and data

  5. How third party companies such as Google Analytics and Facebook are collecting information about your customers

  6. How you plan on protecting customer data

Examples of Privacy Policies

​Sephora​

​PetSmart

​Walmart​

Remember: These examples listed above are not legal advice and we always encourage customers to have legal counsel review any policy or terms on your website before publication.

How to set up your Privacy Policy on your site

To enable the About Us option:

  • Go to your store Control Panel > Settings > General.

  • Got to the "Legal Pages" Tab.

  • Change the status for "Privacy Policy" from Disabled to Enabled.

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  • Once enabled, click the "Edit" button that appears.

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  • In the following box, enter the information you would like to display when your customer click the "Privacy Policy" option for eCommerce.