# Google Analytics

Google Analytics allows you to get detailed statistics about your sales and customers. With Google Analytics installed, you can: 

* Track your site traffic and where that traffic is coming from (Facebook, Instagram, Google searches etc.)
* View metrics like bounce rates and pageviews 
* Measure conversions and sales
* See the keywords customers are using to find your site 
* Implement remarketing to target past visitors to your site

**How to create a Google Analytics account**

If you already have a Google Analytics account, skip this section and read “Connecting Google Analytics to TAKU eCommerce” below. 

1. Go to [the Google Analytics site](https://marketingplatform.google.com/about/analytics/) and click **“Start for free”.** 
2. Sign in to your Google/Gmail account or create a new one. 
3. Click **“Sign Up”** in the top right hand corner. 
4. Fill in the required fields/information: your Account Name, Website Name, Website/Instant URL, Industry Fields, and Reporting TIme Zone. 
5. Under **“Data Sharing Options”**, check the boxes next to the options you prefer. 
6. Now, click on the button **“Get Track ID”**. 
7. The Google Terms of Service Agreement will pop up - click agree.
8. Google Analytics will now generate a Tracking ID for your site. 

Now that you’ve created a Google Analytics account and have your Tracking ID, follow the instructions below to link Google Analytics to your website. 

**Connecting Google Analytics to TAKU eCommerce**

1. Sign into your [Google Analytics account](https://marketingplatform.google.com/about/analytics/). 
2. Click on Account in the bottom left hand corner and then **“Property Settings”**. 
3. Copy your Tracking ID.
4. From your TAKU eCommerce dashboard, hover over **“Settings”** under **“Configuration”** and click on “**General”**. 
5. Click on **“Tracking & Analytics”** 
6. Paste your Tracking ID in the **“Google Analytics ID”** field. 
7. Click on the **“Save”** button to save the changes. 
8. Open your [Google Analytics account](https://marketingplatform.google.com/about/analytics/) and click Admin. 
9. Click **“Ecommerce Settings”** under the view column. 
10. Click on the toggle to switch it to **“ON''** under **“Enable Ecommerce''** and under **“Enable Enhanced Ecommerce Reporting”**. 
11. Click on the **“Save”** button. 

That’s it! You’ve now connected your TAKU eCommerce store to Google Analytics. 

**Remember**: The first results in Google Analytics will appear after 24 hours.